SHE-MART Initiative
Society ยท Tuesday, 19 May 2026
The SHE-MART initiative aims to empower rural women by creating marketing avenues for their products.
Quick highlights
- Focus on women-led retail stores and aggregation hubs.
- Integration with ONDC for digital selling.
- Supports the Lakhpati Didi Mission.
- Aims to eliminate middlemen in rural markets.
Context
High-level consultation to finalize operational guidelines for SHE-MART.
Key Facts
Aims to build women-led marketing and supply chains.
Significance
Empowers rural women economically and socially.
Challenges / Way Forward
Ensuring market access and support for SHGs.
Exam Angle
Relevant for UPSC topics on women empowerment and rural development.
Remember this
- SHE-MART focuses on women-led enterprises.
- Integration with ONDC for e-commerce.
- Aims to create Lakhpati Didis by 2029.
- Supports rural economic transformation.